Is Sustainability The Key To Corporate Success?

Author: Green Cyprus  //  Category: Green Economy


A recent study* has found that companies which adopted environmental, social and governance policies in the 1990s have outperformed those that didn’t.

Companies that manage their environmental and social performance have superior financial performance and actually create more value for their shareholders. They do this by attracting and keeping better and more committed employees and have more loyal customers. As societal expectations for responsible environmental and social practices by companies continue to increase, the performance advantage of high-sustainability companies will increase too, because they will be contributing to a sustainable society. Failure to have a culture of sustainability is quickly becoming a source of competitive disadvantage.

Read the full article extracted from the Guardian *Study conducted by: Robert G. Eccles, professor of management practice at Harvard Business School, Ioannis Ioannou assistant professor of strategy and entrepreneurship at London Business School & George Serafeim, assistant professor of business administration at Harvard Business School.

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